Your brand. Their experience.
Your dealers see a portal with your logo, your colors, and your subdomain — not Lineup's. It looks like software you built, without the engineering cost.
Key benefits
Custom subdomain
Dealers access their portal at {dealer}.yourbrand.com — a subdomain of your warehouse URL, not lineupops.com.
Brand colors & logo
Upload your logo and set your brand color. The entire dealer portal — buttons, active states, links — reflects your visual identity.
Custom domain (Business+)
On Business and Enterprise plans, you can point dealers to a fully custom domain like orders.yourbrand.com. Lineup handles the SSL cert automatically.
Remove Lineup branding
On Business and Enterprise plans, Lineup's name is removed from the page title, favicon, and meta description. The experience is entirely yours.
Mobile-first design
The dealer portal is built mobile-first. Etsy and Amazon sellers run side hustles from their phones — the portal works perfectly at 375px.
Contrast accessibility
If your brand color doesn't meet 4.5:1 contrast against white text, Lineup adjusts automatically so your portal remains WCAG AA compliant.
Who uses this
Agency-style fulfillment business
You position your warehouse as a full-service fulfillment agency. Your sellers pay you, not Lineup. With white-label, your tools look like your product — not a SaaS tool you subscribed to.
Brand-conscious print shop
Your warehouse has a strong visual identity and you don't want external brand names muddying the water. White-label keeps the experience completely on-brand.
Ready to bring order to your warehouse?
Start your 14-day free trial. No setup fees. Cancel any time.